Bassam Obeid


I am a USJ graduate with a degree: “ Maitrise en Informatique de Gestion” in 1986.
1988 I have immigrated to Australia, where I have occupied many positions in the sales and management of Accounting software products.
In 1996, I joined ITG group as business development manager for Apple & Avid solutions.

In 1999, I was appointed GM on PCDealNet, the distribution company of the group at the time, and remained until 2008, were I headed the distribution holding of the group, developing multiple companies in Lebanon and the in Middle East region until currently.
The business lines that are under my management today are all the main brands (Cisco, EMC, HP, Epson, Canon, Apple, Leviton, Sansung, Hikvison, UBTECH,) that we promote in the Levant region, along with a BMS solution called Distech Controls that we distribute over the whole Middle East region