The USAID funded Lebanon Enterprise Development (LED) Project awarded a grant to PCA to support them in helping 5 Lebanese ICT SMEs possessing innovative market-ready solutions to increase their competitiveness and performance so that they can export these solutions to Europe, starting with France where Lebanon has market entry advantages.
Since ICT represents an important option for the development of the country and a sure vector of growth and progress, PCA was awarded this grant with the aim to increase international market access for the selected local ICT firms by enhancing their internal enterprise capabilities in critical functional areas, including legal, human resources, finance, marketing and sales, and product development (innovation). Participating firms will be trained, advised, and coached on how to tailor these functions for demanding European clients.