Mr. Toni Azzi [ Board Member ]

Toni Azzi Biography
Degree: Executive Education from HBS – Harvard Business School – MBA from Université St
Joseph (USJ) – Universite IAE Paris Pantheon-Sorbonne – Universite Paris Dauphine & BS from
Université St Joseph (USJ)
Years of Experience: 9 years in Strategic Planning and Business Development – 9 years in
General Management – 16 years in Sales and Marketing
Current Position since August 2011: Regional Manager – North Africa & Levant – Logicom
Public Ltd.
Background / Education.
Born in 1980 and grew up in Beirut, Lebanon. Graduated from USJ where he studied Business
Computer (Informatique de Gestion). In 2006, He returned to Université St. Joseph (USJ) –
Université IAE Paris Pantheon-Sorbonne – Université Paris Dauphine and did his MBA. After
completing his MBA, Toni attended an Executive Program at Harvard Business School.
At Logicom
As a Regional Manager, Toni is currently leading Logicom operations in North Africa and Levant,
a total of 9 countries, where Logicom has either full fledge operations, sales offices or remote
Prior to this position, Toni was handling the role of Group Planning & Development Manager for
EMEA region, where he was in charge of developing Business Plans and conducting strategic
business planning, Identifying and participating in the evaluation of strategic opportunities
pertinent to the objectives of the overall group activities, and developing an overall growth
strategy and related tactics.
Back in 2007, Toni was handling the position of General Manager for Logicom Saudi Arabia. Toni
was in charge of managing Saudi operation (Turnover 80m USD, 40 Employees). He was also
actively involved in the supervision and day-to- day management, work plans and budgets of the
company. One of his personal beliefs and on-going goals is the establishment of excellent
relationships with the company’s stakeholders.
Logicom in a few words:
- Listed on the Cyprus Stock Exchange since 2000 and a member of the FTSE/CySE20
- Distribution business will reach $1B in 2015
- 42% on aggregate per year for the last 5 years.
- Has physical presence in 22 countries, employs over 400 professionals and services
more than 5,000 customers in 25 countries in Europe, Middle East, Gulf, North Africa and
- A Cisco CDP – Cisco Distribution Partner (One of 5 in EMEA) since 2004
- HP, Microsoft, Nokia & Intel Authorized Distributor
Other Information
Toni has also worked in Lebanon in the business development, sales and marketing field with
Interlink – Apple center and OmniSystems both members of MDS Holding.